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In this episode, we’re talking to Justin Waldron, former 19-year-old co-founder of Zynga and current founder of Storyverse, a web3 venture aimed at bringing NFTs to life. Justin has also advised ​​Dapper Labs, CryptoKitties, Decentraland, and Immutable (probably nothing).

Justin unpacks all of his learnings from his years at Zynga working on Farmville, Mafia Wars, & Zynga Poker, and how he’s implementing these first principles into his current NFT ventures. He also explains how Storyverse is helping bring NFTs to life through the storytelling tools it enables and why he thinks people play games and how NFTs make this reason even more compelling!

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Topics Covered:

0:00 Intro
6:15 Justin’s Background
10:13 Zynga’s Big Innovations
18:42 Freemium NFT Games
24:06 Why People Play Games
30:00 Playco Explained
38:40 Storyverse Deep-dive
44:25 Storyverse Cannon
50:04 Partnership Learnings
1:02:58 Creator Economy $INK
1:13:55 NFT Licensing
1:20:32 Closing

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Resources:

Justin’s Twitter

Playco

Storyverse

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Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.

Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here:
https://newsletter.banklesshq.com/p/bankless-disclosures

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