sports nft candy digital 100m series

Funds will also be used to scale the company’s recruiting, marketing, customer success and engineering groups as the company expands its tech-centric offering to enhance the overall fan experience. The company’s current partners include Major League Baseball (MLB), Major League Baseball Players Association (MLBPA), the Race Team Alliance (RTA) and several notable college athletes.

“Candy is focused on being the trusted, institutional-grade provider of authentic licensed products in the NFT space, and we are excited to continue to grow our business and develop unique digital assets which bring fans and collectors closer to the sports and players they love,” said Scott Lawin, CEO of Candy Digital. “Blockchain and NFTs provide tremendous opportunities to enhance the fan experience by allowing people to own a piece of their passion.


With a total of 720 Players, this is truly an incredible accomplishment, delivering on what we set out to do – connecting Players to fans in a new and modern way.”

Leadoff Series packs will be available beginning Tuesday, April 12 at 12:00pm ET at mlb.candy.com. Each pack will cost $50 and contain five NFTs. These packs will be released on the following drop dates: April 12, April 19, May 3, May 10, May 24, May 31, June 14, and June 21.

Also returning this season will be Candy Digital’s MLB Play of the Day NFTs, a unique digital collectible introduced during the 2021 MLB postseason.
Every day during the 2022 MLB season, one incredible moment chosen by MLB will be immortalized as an open edition NFT available to fans for a limited time the following day.

Candy Digital’s relationship with baseball runs deep.

Blockchain and NFTs provide tremendous opportunities to enhance the fan experience by allowing people to own a piece of their passion. We’re thrilled to continue partnering with the leading sports leagues around the world to engage fans through the next generation of sports collectibles as we create the future of fandom together.”

Launched this spring, Candy has primarily trafficked in sports collectibles, courting big clients like the U.S.
Tennis Association and Major League Baseball. Candy plans on launching packs of video baseball NFTs Oct. 26, a product similar to the wildly popular NBA TopShot from Dapper Labs.

The project, like any launching right now, faces some strong headwinds.

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Candy Digital’s world-class digital artists and designers use officially licensed video from MLB to create unparalleled digital collectibles for fans, and each NFT features a unique multimedia showcase of MLB players and their on-field highlights. In addition to the players’ NFTs, the Leadoff Series will also introduce 8 ultra-rare Candy World Series NFTs, whose utility will be revealed at a later date.

“Candy’s 2022 MLB ICON Leadoff Series revolutionizes what sports NFTs can be.
Along with stunning new digital designs, the introduction of dynamically updated player stats for each ICON NFT gives baseball fans and collectors a new way to track the performance of their favorite players and teams in near real-time,” said Candy Digital’s CEO, Scott Lawin.

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We’re thrilled to demonstrate our commitment to innovation by delivering digital collectibles that deepen the connection between fans and players for the 2022 MLB season.”

“At MLB we are constantly tapping into the latest in technology to engage fans, and the 2022 MLB ICON Leadoff Series represents a leap forward in what is possible in the world of digital sports collectibles,” said Kenny Gersh, MLB Executive Vice President, Business Development. “We’re proud of the quick evolution these digital collectibles have taken in collaboration with our partners at Candy and MLB Players, Inc. Introducing dynamic stats into each NFT in this series gives fans an entirely new way to interact with our sport.”

“We’re thrilled that we were able to work with Candy Digital to offer fans the largest MLB Players NFT collection to-date,” said Evan Kaplan, Managing Director of MLB Players, Inc.

Sports nft candy digital 100m series1

Candy Digital is a next generation digital collectible company that is building an innovative NFT ecosystem that will change how fans and collectors engage with their favorite sports, music, art, and cultural icons.

Candy is partnering with leading minds in blockchain to develop a new purpose-built NFT ecosystem connected to Ethereum.

Candy Digital was founded in 2021 by Michael Rubin, Mike Novogratz, and Gary Vaynerchuk. The company is headquartered in New York.

Candy is building Major League Baseball’s official NFT ecosystem where fans and collectors will be able to purchase, trade, and share officially licensed NFTs to deepen their love of the sport.

Candy Digital has released several products, including MLB World Series NFT, Lou Gehrig NFTs, Clemson QB D.J.

NFT collectible company launched by Mike Novogratz and Gary Vaynerchuk, raised a $100 million Series A at a $1.5 billion valuation, the company announced.

The funding round was led by venture capital firms insight Partners and Softbank Vision Fund 2, and included participation from Connect Ventures, Creative Artist Agency and New Enterprise Associates.

The announcement comes days before the launch of Candy’s digital collectible series with Major League Baseball, which, if successful, could vault it into the upper echelon of the NFT market.

“Candy is focused on being the trusted, institutional-grade provider of authentic licensed products in the NFT space, and we are excited to continue to grow our business and develop unique digital assets which bring fans and collectors closer to the sports and players they love,” said Scott Lawin, CEO of Candy Digital, in a statement.

Amazon’s regular Thursday Night football streams will feature Al Michaels and Kirk Herbstreit in the booth and Kaylee Hartung on the sidelines. But the company confirmed today that Dude Perfect, originally developed in 2009, will periodically stream an alternative Thursday Night Football telecast.

“We don’t want to be gimmicky, we want to reach new fans and really build long-term relationships with them,” Marie Donoghue, Amazon’s VP of global sports video, told Forbes.
“…Given the opportunity to bring The Dudes’ unbridled joy and infectious energy to Thursday Night Football, it’s a real opportunity to differentiate our broadcast, and we’re also looking forward to welcoming their entire community, fans and family members to this alternative viewing experience.”

Amazon also plans to integrate a data-tracking X-ray tool on its broadcasts, as it seeks emerging technology.

The Major League Baseball Players Association (www.MLBPLAYERS.com) is the collective bargaining representative for all professional baseball players of the 30 Major League Baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League Baseball Players. On behalf of its members, it operates the Players Choice licensing program and the Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust (www.PlayersTrust.org), a charitable foundation established and run entirely by Major League Baseball Players.

Follow @MLBPlayersInc on Instagram and Twitter.

About Major League Baseball Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S.

Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing, community relations and social responsibility endeavors.

MLB currently features record levels of competitive balance, continues to expand its global reach through programming and content to fans all over the world, and registered records in games and minutes watched this season on MLB.TV. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game.

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