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Pac-12 Networks incorporates one national and six regional television networks, plus extensive digital content accessible through social media, university websites, the Pac-12 Now app and newly-launched streaming service, Pac-12 Insider. Each year, Pac-12 Networks offers live coverage of 850 sporting events, making it one of the top live sports producers in the country. In addition, Pac-12 Networks creates extensive original programming, provides visibility for marquee football and basketball events as well as traditionally under-served women’s and Olympic sports. Pac-12 Networks also provides training and paid internships for thousands of students of the Pac-12’s member universities, preparing them for careers in media.


NFTU will be the sole marketplace for these covetable assets, making it an instant staple in the NFT sports world.

“Consistent with the innovative spirit that drives Pac-12 Networks and the Pac-12 Conference, we are thrilled to be leading the way in collegiate sport content licensing for NFTs,” said Pac-12 Networks Senior Manager for Distribution and Licensing Kenden Blake. “This new partnership between Pac-12 Networks, Veritone and RECUR will unlock new ways to deliver the college sports content fans love, now through NFTs.”

“Veritone is at the forefront of advancing technology, and the opportunities we see through NFTs for athletes are endless,” said Michael Arthur, SVP, Veritone Licensing.

That could also appeal to a company looking to reach a wider audience outside of tech early adopters.

The new platform — essentially a white-labeled marketplace Recur will provide — launches in the spring of 2022, says ViacomCBS.

ViacomCBS is not the first media company to embrace NFTs. In addition to adoption by top media figures themselves, brands including CNN, The New Yorker, Time, Playboy, Lionsgate, Media Central, Gannett, Fox and others have also begun their own investigations and experiments into the medium.

“Fueled by beloved characters and iconic properties with multi-generational appeal, we are thrilled to accelerate our consumer products presence even further into the growing metaverse,” said Pam Kaufman, ViacomCBS president of Consumer Products, in a statement.

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Media company ViacomCBS is getting into NFTs. Amid growing hype around the potential market for NFTs, aka non-fungible tokens — digital assets linked to ownership that’s stored on a blockchain, often used for buying and selling digital art and collectibles — ViacomCBS says it’s partnering with the NFT company Recur to bring its iconic IP and franchises to the world of digital collectibles, starting next year. This includes products and collectibles from shows and films across top ViacomCBS brands like CBS, MTV, Showtime, Paramount Pictures, BET, Nickelodeon and Comedy Central.

The company isn’t offering many details about the upcoming project just yet, beyond simply saying that it will involve creating a place where its fans can buy, collect and trade NFTs across its portfolio.

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As the exclusive content licensing partner for the Pac-12 Networks, Veritone will license RECUR approved Pac-12 moments across all sports available for NFT creation.

RECUR and Veritone will coordinate with student-athletes to obtain authorization to use their video highlights, in accordance with the Pac-12 Networks NIL Licensing Program. RECUR is combining these video rights in a separate partnership with CLC to bring certain collegiate marks and mascots to its singular official collegiate experience, NFTU.com.

NFTU is a new marketplace that for the first time will allow sports fans to own the latest and greatest highlights from college sports, starting with the Pac-12.

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Recur, which recently closed on a $50 million Series A, valuing the pre-launch company at $333 million, is currently working on building an NFT platform called NFTU.com. This platform is being created in partnership with digital licensing company Veritone, and will host NFTs created with Pac-12 Networks athletics video content — like sports highlights, for example.

This project can give you an idea of what ViacomCBS likely has in store with its own NFT plans.

While a number of other NFT marketplaces already exist, Recur’s plan is to develop technology that standardizes recurring royalties minted on any cryptocurrency — a decision that means NFTs would become “chain-agnostic,” bringing more potential fans into the crypto ecosystem.

Recur, a technology company that creates on-chain branded experiences for fans to buy, collect, and resell digital products and collectibles with NFTs, has announced a Series A fundraising at $50 Million, valuing the startup to $333 Million endorsed by billionaire Steve Cohen’s family office.

The Winklevoss Twins and Gary Vaynerchuk were in on it. Wow. Sort of late to the game, but if they know how to play it they could actually make some cash.

Recur plans to use the new funds to invest in the company’s go-to-market strategy, including fueling its workforce by hiring over 150 people, developing new brand experiences, as well as introducing a new NFT platform, NFTU.com.

Zach Bruch, Co-CEO of Recur, commented,

“Original ownership and scarcity are hard to define in the current digital landscape online, making it hard to value digital assets.

Working with an innovative partner like RECUR to make the Pac-12 Networks library licensable through NFTs is another way we are fulfilling our mission to make content more accessible to licensees and generate more distribution opportunities for our international library partners.”

“We are excited to work with RECUR to help deliver officially licensed NFTs to college fans on behalf of our partner institutions,’ said Dave Kirkpatrick, CLC’s VP of Non-Apparel Licensing. “While NFTs can be a complex web of products and marketplaces, we believe the program being developed by RECUR provides an innovative, easy-to-use platform for collegiate collectibles.”

For more information and upcoming announcements, follow RECUR on Twitter @recurforever and visit www.recurforever.com to subscribe.

It all comes down to money, and this platform could empower artists if they know how to use it.

Veritone has also partnered with Pac-12 Networks, a collegiate athletic conference in the U.S western states, and becomes its exclusive licensing partner. Under the partnership, all Pac-12 NFTs created through Recur will be licensed by Veritone.

It breaks down like this, artists create everything, but making money on the creations is pretty rough. The recording industry has made a lot of money by creating marketing machines, but this engenders a creative culture where money matters more than development.

NFTs turn the clock back to a time when people could own their music, but they also empower artists.

Working with an innovative partner like RECUR to make the Pac-12 Networks library licensable through NFTs is another way we are fulfilling our mission to make content more accessible to licensees and generate more distribution opportunities for our international library partners.”

“We are excited to work with RECUR to help deliver officially licensed NFTs to college fans on behalf of our partner institutions,” said Dave Kirkpatrick, CLC’s VP of Non-Apparel Licensing. “While NFTs can be a complex web of products and marketplaces, we believe the program being developed by RECUR provides an innovative, easy-to-use platform for collegiate collectibles.”

For more information and upcoming announcements, follow RECUR on Twitter @recurforever and visit www.recurforever.com to subscribe.

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