One of the most recognizable brands in the world is coming to the metaverse The Sandbox. This past week, Playboy announced it was creating a “MetaMansion” in the top-four virtual world, one that adds a social gaming experience to the company’s many facets.
An image of the MetaMansion shows a red-carpeted staircase flanked with Playboy bunnies in traditional voxel (square) style. One Playboy bunny presents the user with an envelope stamped with the letters “V.I.P.”
The MetaMansion will take advantage of The Sandbox’s participants and holders of the Playboy “Rabbitars” NFT set, launched in October 2021. Both parties will be able to receive special access to the Mansion when it opens, though details are forthcoming on that date.
Sebastion Borget, Co-Founder of The Sandbox, said Playboy has “charm” and already has had success in Web3.
It is probably safe to say Playboy and OnlyFans will be battling for your “adult” attention in the metaverse.
According to Forbes, Kohn bought Dream — a social content platform — for $30 million, which led the way for the OnlyFans rival to allow women to control their own content.
While official details of what’s to come for the platform haven’t been fully revealed yet, with Cardi B as a lead and fellow creative visionaries, the team has already gotten the ball rolling of brainstorming ways to dominate in the virtual space.
One way they plan to do so is by “building the digital Playboy Mansion, using blockchain and the fees,” Kohn said.
Playboy has plans to reboot its brand in the digital world through NFTs, digital subscriptions and a new mansion in the metaverse.
What’s new? Playboy Magazine will build a virtual mansion, MetaMansion, in The Sandbox metaverse. As part of the project, users will have access to the brand’s unique content and NFT collections, as well as the opportunity to participate in games and events.
Representatives of The Sandbox have posted a trailer of the future online space on their Twitter.Anybunny home? 🐰👀🏘 We’re teaming up with none other than…. @playboy! 👯♀️Together, we will be creating a Playboy MetaMansion social game inside #TheSandbox with #NFT collectibles & special experiences for the Rabbitar @PlayboyNFTs community! pic.twitter.com/3l6Wq6ncvt— The Sandbox (@TheSandboxGame) July 11, 2022
What else is known about the project? MetaMansion is directly linked to the previously launched NFT collection, the Playboy Rabittars, which consists of 11 953 rabbit avatars.
Brilliant minds are already working at speed to realize our vision of XR and bring a plethora of revolutionary experiences to everyone from consumers, healthcare and industrial. These labs join our already significant R&D presence in Europe.”
Metaverse and lawsuits: Nike v.
Streetwear retailer StockX has built a system whereby users purchase NFTs that can then be redeemed for physical goods in the real world, includingsneakers from the Nike brand, which it now claimsconstitute infringement, trademark dilution, and false designation origin, among other violations.
For this reason, the company has filed a lawsuit against StockX.
Group”), owner of Playboy, the iconic lifestyle brand, today unveiled its newest collection of NFTs: Playboy Rabbitars. Paying homage to its founding year 1953, Playboy will release 11,953 unique Rabbitars, 3D rabbit characters, in NFT form.
Inspired by Playboy’s iconography, heritage, and lore, each Rabbitar will possess unique traits – some more rare than others – and will serve as keys to a reimagined Playboy Club, giving owners access to benefits like special members-only events, merchandise, artwork, and exclusive artist collaborations.
The Rabbitars were created by Playboy’s dedicated Web3 Innovation team, in partnership with Possible Studios and WENEW, the art studio and blockchain technology company co-founded by Michael Winklemann and Michael Figge – with the goal of creating a fun and valuable world for both new and experienced members of the NFT community.
Playboy has higher hopes for Centerfold than just competing with OnlyFans and other explicit platforms.
There is hope that entering the metaverse with Centerfold will be their way of entering its massive digital ecosystem. And yes, NFTs are involved.
Playboy Metaverse enters the Web3 rabbit hole
After ending the publishing of Playboy Magazine, supposedly due to the pandemic, Playboy has tried growing its digital presence.
“The opportunity to create that environment in a way that more people can step into now in a virtual space, and to do it in a really contemporary way is something that we’re really excited to bring to life.”
Playboy has been at the forefront of innovation in the entertainment, gaming, art, and celebrity industries for close to seven decades, and The Sandbox continues this legacy by providing a dynamic platform for the next generation of creativity.
Sebastien Borget, COO and Co-Founder of The Sandbox said:
“We’re pleased to bring its rich archive of content into the metaverse and enable true fans to become virtual neighbors of this iconic brand during a future upcoming LAND sale in Q3 2022.”
The partnership between Sandbox and Playboy expands upon the pioneering work that Playboy has done in Web3.
The metaverse is pleased to welcome Playboy onto its virtual world, enabling the brand’s fans to become “virtual neighbors” with the company after the land sale in Q3 of 2022.
Rachel Webber, Playboy’s Chief Brand & Strategy Officer, added the goal is to create a customized gaming and social experience in the metaverse. The organization can’t wait to invite Playboy Rabbitar holders and The Sandbox land owners into this new, immersive Playboy world.
Although the deal announcement is undoubtedly exciting — especially during down times in the crypto economy — users will have to wait for more details in the coming months.
Brands Bet Big on The Sandbox
The Sandbox contends with Decentraland for the No.
1 spot in decentralized metaverses, but with the partnerships, it has formed since 2021, some may argue it has the top spot.
Since then, Playboy has continued expanding in the world of NFTs, blockchain and Web3 through collaborations with artists such as Shantell Martin, art drops on SuperRare, Metaverse events in Decentraland and with an NFT artist grant program in partnership with the Sevens Foundation. This September, Playboy launched its dedicated Discord server called ‘The Rabbit Hole’ to deepen engagement and discourse with the NFT community.
Playboy is hosting a series of weekly talks curated by Playboy’s VP of Blockchain Innovation, Jamal Dauda, in conversation with leading voices in the NFT community.
Playboy Rabbitars will be available for purchase for 0.1953 Ethereum on the official Playboy Rabbitar site using crypto or U.S. dollars (USD) via three different sales: A pre-sale for whitelisted Eth-paying collectors will take place Sunday, October 24th-Tuesday, October 26th.
Playboy’s iconic party mansion will soon have a home in the digital realm as the internationally renowned lifestyle brand is teaming with The Sandbox (SAND) to build Playboy’s “MetaMansion” inside the metaverse.
Indeed, the media business plans to debut a virtual counterpart of the real-life building on the metaverse platform known as The Sandbox as it continues to develop a strategy around what enthusiasts refer to as the next generation of the internet or the Web3.
Mini-games, social mixers, organized events, and recurring digital collectable releases will all be part of The MetaMansion, all of which will take inspiration from the over seventy years that the brand has spent publishing.
CNBC reports:The company has dropped thousands of Playboy NFTs featuring bunny avatars, launched a digital social platform called Centerfold and has plans to build a new Playboy Mansion in the metaverse. These plans are unfolding while an A&E documentary focuses on the company’s unflattering past.
“Secrets of Playboy” is a 10-part series making headlines by featuring former employees, playmates and past girlfriends of the company’s founder, Hugh Hefner, alleging Playboy had a dark side. Even before the series’ debuted in late January, company leadership posted an open letter to its website noting, “today’s Playboy is not Hugh Hefner’s Playboy.”
The futuristic moves come almost five years after Hefner’s death and two years since the last legacy print magazine hit the newsstands.
Will it be a full 3D VR world with Playboy avatars, like Meta’s version of the technology? Or will it just be a 3D representation of explicit content? Honestly, we don’t know, but isn’t that the whole issue with the metaverse bandwagon?
Read More:Pixel-flavored Coke from the metaverse is available now in the real world
Can Playboy compete with OnlyFans?
OnlyFans is currently in a league of its own, with various reports claiming that the platform was able to rake in $1.2 billion in revenue last year. Still, Playboy has been able to make a neat $247 million since entering the metaverse so we think it’s doing well.
In the end, more options for content creators are always a good thing so Playboy’s Centerfold is a win for them.