It is probably safe to say Playboy and OnlyFans will be battling for your “adult” attention in the metaverse.

According to Forbes, Kohn bought Dream — a social content platform — for $30 million, which led the way for the OnlyFans rival to allow women to control their own content.

While official details of what’s to come for the platform haven’t been fully revealed yet, with Cardi B as a lead and fellow creative visionaries, the team has already gotten the ball rolling of brainstorming ways to dominate in the virtual space.

One way they plan to do so is by “building the digital Playboy Mansion, using blockchain and the fees,” Kohn said.

Playboy has plans to reboot its brand in the digital world through NFTs, digital subscriptions and a new mansion in the metaverse. CNBC reports:The company has dropped thousands of Playboy NFTs featuring bunny avatars, launched a digital social platform called Centerfold and has plans to build a new Playboy Mansion in the metaverse. These plans are unfolding while an A&E documentary focuses on the company’s unflattering past. “Secrets of Playboy” is a 10-part series making headlines by featuring former employees, playmates and past girlfriends of the company’s founder, Hugh Hefner, alleging Playboy had a dark side. Even before the series’ debuted in late January, company leadership posted an open letter to its website noting, “today’s Playboy is not Hugh Hefner’s Playboy.”

The futuristic moves come almost five years after Hefner’s death and two years since the last legacy print magazine hit the newsstands. Staging its digital reinvention for the next wave of internet innovation, which technologists call Web3, is the next big challenge. “The magazine was one product of the company. But it was really that rabbit head that’s worth billions and billions of dollars and not replicable,” Playboy CEO Ben Kohn told CNBC in a recent interview. While the brand drives billions in consumer spending worldwide, much of it through licensed products sold overseas, Kohn said that business model is broken and that the company needs to make changes.

The CEO’s fixes rely heavily on that not-so-secret weapon: the world famous bowtie-wearing rabbit. […] The company is focused on trying to leverage that “inherent value” in the digital world. For example, a Playboy SEC filing last year shows the company paid $12 million to purchase a Bombardier Global Express BD-700 so Kohn could unleash that priceless bunny logo across not just the sky, but also on the internet. The plane is an homage to the black-painted DC-9, known as the Big Bunny, flown by Hugh Hefner in the ’70s. The Global Express, which started off white, was gut-renovated before re-emerging five month’s later with a sleek all-black body emblazoned with bunny logos and the same tail number used on its predecessor that whisked Hefner, celebrities and an entourage of Playboy bunnies around the world…

“The magazine was one product of the company,” Playboy CEO Ben Kohn told CNBC. “But it was really that rabbit head that’s worth billions and billions of dollars and not replicable. When you think about what this brand represents, from a marketing perspective, from an awareness perspective, we pretty much have 100% awareness everywhere in the world.”

I leave you in the love and in the light of the One Infinite Intelligence, which is the Creator. Go forth, then, rejoicing in the power and the peace of your dreams.

Antonio T Smith Jr

You can plan better, you can dominate.

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