In today’s episode of Flip the Switch, David is joined by Luka Garza, former starting center for the Iowa Hawkeyes, AP College Basketball Player of the Year, and winner of the 2021 Naismith Trophy. They discuss name, image, and likeness, the launch of Luka’s new NFT company, LukaGarzaNFTGroup.io and how Luka hopes to provide opportunities for college athletes to monetize their brand, and the importance of college athletes being able to control their own brand.

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About Flip the Switch By EngageMint:
Flip the Switch is a weekly podcast where EngageMint Managing Partner, David Millay, sits down with leaders in customer experience & employee experience to unpack the experiments they’re running, hear the trends they’re paying attention to, and tease out the principles from their careers that have made them successful. Those insights are then applied to the world of sports & entertainment.

EngageMint is a customer experience and employee experience design & advisory firm guiding clients in the sports & entertainment industry. Organizations who trust EngageMint’s expertise and innovation range from new professional teams opening brand new venues to traditional collegiate athletic departments with 100k seat stadiums. The majority of EngageMint’s team comes from Disney and other Fortune 500 brands, bringing non-traditional thought starters and approaches to clients from far and wide.

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Today’s episode was sponsored by CheckdIn. Know exactly who’s working in your venue.

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#LukaGarza #NFTs #NIL #CustomerExperience #NCAA #CollegeSports #Podcast #customerexperience #employeeexperince #collegeathletics #NFT #collegebasketball #sportstech #innovation

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