Getty Images has announced a multi-year partnership with non-fungible token (NFT) ecosystem developer Candy Digital.
The collaboration will see Getty Images launch its NFT collection and enter into a distinct NFT niche known as Photography NFTs.
It will curate photos from over 465 million images, including 135 million analogue images, in its archives — a host of which have never been seen by the general public.
Getty Images is a popular supplier of stock images, editorial photography, video and music for business and consumers.
Consequently, Getty Images and Candy Digital will also unveil these archived photo collections in various digital formats.
This will allow people to view and collect them for the very first time.
Using Getty Images’ extensive image portfolio, Candy Digital will create a variety of NFT products and collections