Let’s face it, today’s high school athletes are more than just players, they are also entrepreneurs, they are a ‘brand’. The problem is that if they attempt to profit off their athletic abilities they could forfeit their amateur status and make themselves ineligible to receive an athletic scholarship, and lose the right to play collegiate sports entirely.
But NIL (Name, Image, Likeness) and NFT’s (Non Fungible Tokens) are the future of sport, particularly in regards to college athletes being able to profit off their athletic success. High school athletes may not have that same opportunity, however they can start positioning themselves so when they begin playing at the college level they’re ahead of the game.
Charles Norman the creator of AthleticSOS.com (a high school athletes college research platform) discusses what high school athletes should be thinking and doing right now to prepare for the future of sports.
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