Zoë Roth, now 21, became an internet hit when she was pictured aged four standing in front of a burning building with a devilish smirk on her face.
The image has since become a meme for anyone hoping to depict a disastrous scene or mischievous act.
Ms Roth sold it at an auction as a non-fungible token (NFT) – a digital ownership certificate.
In January 2005, Zoë Roth and her father Dave went to see a controlled burn – a fire intentionally started to clear a property – in their neighbourhood in Mebane, North Carolina.
Mr Roth, an amateur photographer, took a photo of his daughter smiling mischievously in front of the blaze.
After winning a photography prize in 2008, the image went viral when it was posted online.
Ms Roth, now a university student, has sold the original copy of her meme as a NFT for 180 Ethereum, a form of cryptocurrency, to a collector called @3FMusic.
An NFT is a unique digital token, encrypted with an artist’s signature, which verifies its ownership and is permanently attached to the piece. It allows original versions of popular online content – such as viral memes and tweets – to be sold as if they were physical pieces of art. #shorts
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