coinbase ftx etoro super bowl coinbase

EE. UU. La aplicación de criptomonedas saltó del puesto 186 al segundo en la tabla de descargas de laApp Store.

Sin embargo, la demanda de los usuarios fue tan grande que la aplicación no estuvo disponible durante unos minutos. Y eso no es una sorpresa, ya que Reuters informa que el sitio web de la empresa recibió alrededor de 20 millones de visitas en solo un minuto; es decir, durante toda la duración del anuncio.

Vale la pena mencionar que los problemas técnicos han estallado nuevamente en el mercado de valores, con las acciones de Coinbase cayendo un 1,7% en el premarket del lunes.

Asimismo, FTX y eToro sacaron provecho al máximo a sus anuncios en el Super Bowl

Pero como se mencionó al principio, no es solo Coinbase la que ha visto dispararse su popularidad gracias al Super Bowl 2022.


The Super Bowl ad war is on and crypto exchanges are spending millions to have their commercial broadcasted in the event. While Coinbase and FTX nailed it in their ads, I don’t feel the eToro Super Bowl ad was up to that level, but that’s just my take. You might love the thought they put behind it, so let’s get to the same without any more wait.

JUST IN: A Shiba Inu dog was just featured in a @etoro crypto #SuperBowl commercialpic.twitter.com/wwTMkTdBBn

— Watcher.Guru (@WatcherGuru) February 14, 2022

The ad shows a guy posting on eToro seeking an opinion on where to start on crypto and stocks.
And then thousands of people floating in the sky going through the city give him a hand saying “To the moon!” and take him with them.

Bundan sonra Coinbase web sitesinde ani yoğunluk görüldü ve site geçici olarak çöktü. Hizmet kesintisini kabul eden Coinbase uygulamasında şunları söyledi:

“Bu düşündüğümüzden daha popüler oldu. Hızlı bir molaya ihtiyacımız var, ama endişelenmeyin.
İşler normale döndüğünde size e-posta göndereceğiz.”

Joe Pompliano’nun yukarıdaki tweetine göre Coinbase 14 milyon dolar harcayarak renk değiştiren QR kod reklamı yaptı. Bundan sonra borsanın web sitesi çöktü.

Coinbase Nedir? Coinbase Güvenilir mi?

FTX Super Bowl 2022 Reklamı

Sam Bankman-Fried tarafından kurulan bir kripto borsası olan FTX, komedyen Larry David’in yer aldığı ilk Super Bowl reklamı ‘Don’t Miss Out’ için hiçbir masraftan kaçınmadı.

Reklam, David’in günlük hayatı değiştiren teknolojileri icat edildikleri sırada görmezden geldiğini gösteriyor.

DraftKings Sportsbook (No. 25), Disney+ (No. 31) and YouTube TV (No. 42).

Another interesting thing about this year’s Super Bowl ads, Sensor Tower realized, was that just as these digital brands were embracing traditional TV ads, traditional brands were turning to digital ads.

Per Pathmatics’ data, the top 10 advertisers by spend on over-the-top video platforms like Peacock, Paramount+ and Hulu, were mostly traditional brands. Weight Watchers, for example, spent approximately $1.4 million in marketing on those streaming services, while Volvo and Nike spent $1 million+ and $623,000, respectively. Grocery tracker Basketful — the only one in the top 10 that was a mobile-first brand — spent approximately $486,000.


Multiple crypto-related firms bought ad spots and aired their commercial during the Super Bowl this year.

Crypto Takes Over Super Bowl Ads

The championship game for the National Football League (NFL), colloquially called the Super Bowl, is a prime advertisement spot. Every year leading brands pay top dollar to buy an ad spot. However, this year, there seemed to be a specific trend.

A significant number of ads aired during the 2022 Super Bowl were crypto-related. Exchanges like Coinbase and FTX made their Super Bowl debut while other noteworthy names in the industry like crypto.com, etoro, and Meta (Facebook) were also featured during the commercial breaks.

Coinbase Ad Gives Out Crypto

Crypto exchange Coinbase had the most minimalistic approach towards its Super Bowl ad.


Those Super Bowl ad spots paid off for a number of tech companies not just in terms of exposure, but also app installs, a new report indicates. But Coinbase’s viral ad — which just bounced a QR code around on a black screen like the old DVD screensaver — outperformed the group, with installs jumping 309% week-over-week after the ad’s airing Super Bowl Sunday, February 13, and it continued to climb by another 286% the following day.

The new data comes from app intelligence firm Sensor Tower, which crunched the numbers to see how well the Super Bowl ads performed for the mobile-first brands that advertised during the big game. While the firm can’t share the actual download figures due to non-disclosure agreements with clients, its data can provide a look at what sort of impact these ads had.
(This data is for U.S.

Your aunts and uncles and grandparents might have wondered what crypto and bitcoin and all the rest of it even means.

Though maybe that’s the idea. Crypto and sports gambling are having their day at this Super Bowl, with FTX and Crypto.com joining Coinbase in the $6.5 million fray; DraftKings broke the sports gambling barrier with a first-half spot, with Caesars on deck.

Those, too, may confuse Gramma and Grandpa but will require far less explaining – or scanning.

After the ad aired, social media responded in kind:

if you scanned that QR code i’m sending you a phishing email tomorrow morning

— ric sanchez (@ricsanchez) February 14, 2022

Everyone in the room tried to scan the moving QR code on the commercial and nobody could get it to scan.

FTX, especialmente a través de Blockfolio, eToro, han visto un aumento muy significativo en sus descargas en los Estados Unidos.

Al igual que Coinbase, el anuncio de eToro del Super Bowl 2022 dio a su aplicación un gran salto adelante. La plataforma ronda el puesto 200 del ranking y se ha convertido en una de las más descargadas por los usuarios. Mientras que FTX también explotó en popularidad gracias a una campaña muy inteligente con Larry David como personaje principal.

El comercial en cuestión muestra al comediante en varios momentos de la historia desacreditando varios inventos que han revolucionado a la humanidad; entre ellos se encuentran la rueda, el tenedor, el retrete y el café, entre otros.

Hasta ahora, durante la presentación de la aplicación FTX, el actor también le restó importancia y prometió que no se había equivocado.

El Super Bowl LVI no solo deja impresionantes avances de los estrenos de cine y televisión más esperados de 2022. Como cada temporada, el evento deportivo más épico de Estados Unidos ha sido seleccionado por innumerables compañías para promocionarse con millones de anuncios; y esta vez, especialmente se beneficiaron las aplicaciones criptográficas.

Tal fue el caso de Coinbase, eToro y FTX, cuya popularidad se disparó después de que sus anuncios en el juego acompañaran a la victoria de Los Angeles Rams, quienes lograron campeonar en la NFL.

Coinbase, el rey de las criptomonedas en el Super Bowl

La publicidad de estas empresas durante el Super Bowl 2022 fue extremadamente efectiva.

Si bien quizás Coinbase se haya beneficiado más del renovado interés en los espectadores, por supuesto, no todo es color de rosa.

Fue la plataforma de intercambio de criptomonedas la que presentó un anuncio de un minutode duración en el que prácticamente siempre vemos aparecer códigos QR en los bordes de la pantalla, claramente relacionados con el símbolo mitológico del reproductor de DVD.

Al escanear el código QR mencionado, el usuario es redirigido a la página de Coinbase y allí encuentra dos datos muy interesantes:

1. Quienes completen el registro de una nueva cuenta recibirán un bono de USD$15 enBitcoin.

2.

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