On Tuesday, September 21, fast food retail giant Burger King announced stepping into the rapidly emerging non-fungible tokens (NFTs) market. The auction for the company’s new ‘Keep It Real Meals’ NFT will happen on the NFT marketplace Sweet. Besides, Burger King has also joined hands with some of the popular artists like LILHUDDY (Chase Hudson), Nelly (Cornell Haynes Jr.), and Anitta (Larissa Machado). With this new Real Meals NFT campaign, Burger King will put QR codes on nearly 6 million meal boxes.

Customers can then scan them and unlock three different kinds of digital collectibles. By collecting all of these NFT game pieces aka digital collectibles, the customers will be able to unlock bonus NFTs that will have some exciting utilities.

Additional rewards include 3D Burger King digital collectibles, autographed goods, and Whooper sandwiches for a year. Furthermore, it also includes a “once in a lifetime call with one of the campaign’s celebrities”.

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