AMC has partnered with Sony to offer NFTs to the buyers of tickets for the premiere of “Spider-Man: No Way Home.” The announcement was made via AMC’s portal, which specified the ticket sale started yesterday for the December 16 premiere. The company will only issue 86,000 NFTs to AMC’s perks program subscribers (AMC Stubs A-List, Premiere, or Investor Connect), and users of the app will be able to retrieve them when assisting to the function after scanning a code.

This is the first time that AMC stepped into the NFT realm using a renowned franchise such as Marvel’s Spider-Man to do it. This might be the test pilot for AMC to entice moviegoers to fill theatres again after a dry season due to the Covid-19 pandemic. About the promotion, Adam Aron, Chairman of the Board and CEO of AMC, stated:

AMC Theatres guests and our AMC Entertainment shareholders have been calling for AMC to get into the world of NFTs, and we couldn’t imagine a more perfect way to start doing so than with our good friends at Sony Pictures.

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